Just finished listening to a seminar by Brian Watkins, PR Manager of Social Media at Omniture. It was interesting but pretty basic stuff. It’s nice to see more companies dedicating full time PR/Marketing professionals focused on New Media.
A nice take-away were the tools he recommended:
Free tools:
Yahoo Pipes
Social Media Firehose
Tweetscan, Twemes
Paid Tools:
Andiamo
BuzzLogic
Radian 6
High-end Tools
Visible Technologies
Collective Intellect
Cymfony
Buzz Metrics
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