Communications

Posted on November 7th, 2009 by Utah Social Media Awards in 2009 Recipients

2009 Utah Social Media Awards category — Best Integrated Social Media Campaign

2009 Utah Social Media Awards recipient — Goldsmith Co. Jewelers

The Utah Social Media Award was accepted by Alex Koritz for Goldsmith Co. Jewelers and Sprout Marketing.

The judges were impressed by this blogger outreach as part of a Mother’s Day campaign that garnered both traditional and new media coverage and more customers in one week than the recipient typically has in one year. They loved the tangible, measurable metrics of sales, new customers and all types of media coverage associated with this campaign — a true hallmark of success. They praised what they accomplished with their agency, Sprout Marketing, with this Mother’s Day campaign that focused primarily on mommy bloggers and spilled over into traditional media coverage.

I had a buddy once tell me that if I read Ayn Rand, I’d turn into an ass. But I read ‘Atlas Shrugged’ anyway, mainly because Rand is often quoted, as if scripture, by many entrepreneurs – particularly in the state in which I live (conservative Utah).

Rand stated that selfishness is a virtue. Wow. She rejects altruism, the view that self-sacrifice is the moral ideal. She argues that the ultimate moral value, for each human individual, is their own well-being.

That flies in the face of true Christianity, and yet it’s preached like scripture by conservatives. While I consider myself an entrepreneur in many ways, I have a tough time with some of Rand’s philosophies.

I’d love any thoughts or push-back on this. . . Is my interpretation flawed?