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Experts are saying that these moms have created a marketing phenomenon, and more companies are catching on.

“They really create trends, drive issues and have a real community around them. It’s been very effective,” said Alex Koritz of Sprout Marketing.

ABC 4 News: Mommy bloggers create frenzy at local jeweler
http://www.abc4.com/content/news/state/story/Mommy-bloggers-create-frenzy-at-local-jeweler/Q2YBfFocykGoWVoQUjPlfw.cspx

PROVO, Utah (ABC 4 News) It was a surprise that took Goldsmith Jewelers of Provo by storm, as well as the bloggers who made this “Mothers Day Promotion” one of the biggest, according to the jeweler.

Amber Passey is a mommy blogger. Her blogspot, “Because Babies Grow Up,” was one of thirty popular mommy blog sites chosen by Sprout Marketing for a Goldsmith Jewelers Promotion.

Fora free dinner, she and the other bloggers allowed them to post a coupon, for a free strand of pearls, on their blogs which are normally dedicated to raising kids and family life.

Passey says, “It’s a way we can get out and socialize without disrupting the rest of our live and our children’s lives.

Experts are saying that these moms have created a marketing phenomenon, and more companies are catching on.

“They really create trends, drive issues and have a real community around them. It’s been very effective,” said Alex Koritz of Sprout Marketing.

In all three thousand coupons were printed from the mommy bloggers. Goldsmith Jewelers says it ended up being a costly promotion but not one that is regretted.

They believe that this promotion has created relationships that will last with its customers.

Bloggers say that’s what they’re all about, creating relationships.