Communications

I’ve come across more pay-to-play opportunities in the last few months than I’ve seen in years. Combing holiday gift guide opportunities, at least half have been pay-oriented. This is driving PR people crazy, and serious journalists as well.  Press coverage is powerful because of its third-party credibility with readers, who when they read assume that editors are bringing an objective mindset to articles and are not influenced
by advertising.

The public already has a deep distrust in the media, this isn’t going to help, folks.